There’s something about holding it. The weight. The shape. The way it either lands in your palm like it was always meant to be there… or it doesn’t.
Lately, I’ve been rebuilding everything. My pace. My home. My truth. And now this—this space. American Wilderness Woman.
When I first started dreaming this into being, I thought maybe I had to launch fast. Offer products. Push content. Keep up with everyone else. But that’s not why I came here.
I came here to get honest. To remember what it feels like to move in rhythm with the land, not the algorithm. To feel things again.
So before I try to sell you a single thing, I want to make sure it’s something I believe in—something I’ve touched, worn, and whispered over.
This brand isn’t about hype. It’s about integrity. It’s about fire, and earth, and healing in layers. It’s about being the kind of woman who pauses to feel it first.
So for now, this will stay a blog. A home. A soft landing for the wild ones still figuring it out, like me. We’ll share stories. Rituals. Camp recipes. Healing things. And when the time comes—when I hold the gear in my hands and know it’s true—you’ll be the first to know.
Until then, take what you need. Light a fire. And remember: there’s no shame in moving slow when you’re moving home.
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